Tad is Chairman of the Advisory Board of the Zero Gravity Corporation, which provides flights in zero gravity environments, and an advisor to UK-based MINTUS, which seeks to fractionalize high value assets. He is a board member of the adtech company, Simulmedia, and a Board Observer for the e-commerce company, Verishop. Tad is a member of the board of Lindblad Expeditions, an adventure travel company, and is a director of Ocean Outdoor UK, a digital outdoor advertising company based in London.
In that capacity, he oversaw and digitized more than 100 magazines and data businesses. From 2009 to 2014, Tad served as President, Local Media, later adding Cablevision Media Sales, of the New York cable operator Cablevision, which was controlled by the same shareholder as The Madison Square Garden Company.įrom 2000 to 2009, Tad worked for the global media company now known as RELX, where he last served as Chief Executive Officer of the US business-to-business division, Reed Business Information. Prior to that, he was the President and CEO of the NYSE-listed global auction house Sotheby’s, serving from 2015 through 2019, where he successfully digitized, modernized, expanded, and then sold the company.įrom 2014 to 2015, Tad was President and CEO of The Madison Square Garden Company, a publicly-traded, diversified cable media, live entertainment, and sports company that included the New York Knicks and the New York Rangers. Tad Smith was appointed Chief Executive Officer and Director of TheKey (formerly Home Care Assistance) in November 2020.īeginning in October 2020, Tad served as a member of the board of Capitol Investment Corp V, and stepped down in July 2021 after the successful merger with real estate tech company, DOMA. His success in creating significant shareholder value is built on deep expertise in operations, digital reinvention, growth escalation, and a relentless focus on service.
TheKey CEO Lily Sarafan was also named Health Care Executives’ 2016 Woman of the Year.Tad has led the transformation of numerous companies by prioritizing the client experience. The company was recognized as a 2018 Endorsed National Provider by the home care industry’s leading research firm, Home Care Pulse. 5000 Company and one of the 50 fastest growing women-owned companies worldwide in 2016, TheKey has received numerous industry awards including Entrepreneur’s Fastest-Growing Franchises and Franchise Business Review’s Top 50. This Method centers on lifestyle factors in the areas of nutrition, exercise and mental stimulation that contribute to a longer and healthier lifespan, making TheKey the only senior care solution with an emphasis on healthy longevity.Ī 2018 Franchise500®, Inc. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults.įounded by a Certified Geriatric Care Manager and PhD Clinical Psychologist, TheKey trains caregivers in its exclusive Balanced Care Method. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in daily care. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our mission is to change the way the world ages. TheKey is the leading provider of home care for seniors across the United States, Canada and Australia.
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